brand and community building.
Born from a desire to make new friends in her neighborhood, Julie began a social media movement that inspired tens of thousands of people to engage with each other and with local businesses.
Over the course of 3.5 years, Julie created a handful of community programs and clubs that inspired predominately women to step out of their comfort zone and meet others in approachable and inclusive settings. From producing compelling content for small businesses to planning events and experiences that leveraged local flavor, Julie set those in her neighborhood up for success with the creation of boundless opportunity for connection.
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"UES Girls was life changing for me when I moved from the west coast to New York City. I didn't know anyone, so this account is responsible for helping me find my circle of friends on the east coast."
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"I keep my notifications on for @uesgirls posts because there are so many fun events. I love the community this account has created and the friendships I've made from having gone to a few events."
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"I go to the UES Girls Walk every Saturday. I like that no matter what I know I will see a few people who are there for the same reasons I am: To prioritize my fitness and socialize!"